Zardozi provides a range of services for its clients including Market Development which receives a lot of interest from clients. Our clients complete a training session on business development in order to understand the requirements of their target customers, how to set profitable pricing, sales promotion strategies, and product enhancement; Zardozi also supports its clients to maintain a relatively stable position in the market through linking clients to those customers who are identified as relatively permanent leads for their products. Zardozi introduces temporary opportunities such as trade shows as well, the objective being to increase sales income of our clients and strengthen B2B relations.
Since the beginning of 2020, Zardozi clients have benefited from two trade shows held in Kabul province. A trade show is a good opportunity for clients to build strong business networks and to expand their businesses through joint investment. This also helps them to reach aggregate leads for their products.
“If I hadn’t participated in exhibitions, I would have never met the businesswomen that have succeeded in this field, I have learned new things from their experience and knowledge,” said Bibi Shirin, a Zardozi client.
The Ministry of Commerce and Industries in coordination with the Ministry of Labor and Social Affairs held a trade show for female business owners on September 23 to 25, 2020. The Ministry invited Zardozi’s clients to exhibit their products in the Chil-Sitoon garden trade show. Zardozi’s successful businesswoman of the year 2019 Mrs. Farzana, was among the invitees in that trade show.
Mrs. Farzana shared comments on the first day of the event “I enjoyed talking to the visitors who were very interested in my products and I met some businesswomen who requested me for training on tailoring woolen waistcoats. It seems I am going to have great days ahead.”